Mercedes-Benz-Collection.eu Google positioning and search engine optimization
First, a few words about website positioning (interesting reading for webmasters, search engine optimization experts, Internet Marketers and even for advertisers to see how much work, knowledge and "science" is behind every number one Google website).
I say: there is only ONE number one spot ! Otherwise, everybody would be a winner, right ;)
Search engines, Google in particular, bring many quality visitors to those pages which are well positioned within their results.
Good website positioning is fundamental to achieving a constant and numerous flow of visitors to an internet site.
The objective is to ensure that Mercedes-Benz Collection website appears amongst the first positions within the search engine results when users search by Mercedes diecast and toys related keywords. To achieve this, the webmaster (me) must work systematically and constantly.
Two important questions are:
1. In Spain for example, Google has more than 90% of the market. It is barely relevant if you are well positioned with Yahoo or MSN if your target market is Spanish. Because of Google domination worldwide, I concentrate on Google.
2. You must have patience. Google indexes pages bit by bit and rates age of the site highly. Be prepared to wait a good few months before you are well positioned.
It is normal for it to take at least a year before you achieve the first position (it took me 8 full months to battle mbusa.com for number one spot on the keyword "mercedes collection"). The difference between being first and anywhere from second onwards is significant, so being number one must be your objective.
To begin with, you must choose your "keywords" well for each of your pages. The keywords are the terms by which your target audience will search for websites in your sector.
To work on it, you can use the tool Google provides you with. Find out what keywords your target audience use in their searches and then use them to position yourself.
Examples of keywords for Mercedes-Benz Collection website could be "mercedes benz diecast", "mercedes toys" or simply "mercedes collection". Each page must be optimised for two or a maximum of three "keywords".
Bear in mind that search engines index pages not sites. Each page can act as an entrance to your website and must be optimised for all searches related to its content.
3. The ten main factors in web positioning:
According to SearchEngineWatch, the ten main factors in web positioning are the following (with a maximum score of five):
1. Page title - 4.57
2. The "anchor" text on links to your page - 4.46
3. Use of keywords in the text - 4.38
4. Accessibility of the document - 4.31
5. Links from other pages of the site to the document - 4.15
6. Page content has a direct relation to the primary theme of the site - 4.00
7. External links to your page - 3.92
8. Popularity of your site within the community of related sites - 3.77
9. Global popularity of the site - 3.69
10. Repeated use of keywords - 3.69
To follow I will explain each of these factors:
1. The content of the page title is fundamental to web positioning. It must be concise and contain the most important key words of the page. Avoid the typical heading of "Welcome to my page" and use instead a "Google positioning" one.
2. The anchor text on the links to your page is very important. Try as much as possible to ensure that when linking to your page the text of the link corresponds with some of your key words.
3. Try to correctly use the "keywords" within your text. Ideally, they should appear at the beginning and at the end of the document, and occasionally in the middle.
Do not overload your text with key words as Google might then consider you to be "spam" and leave you out of its results. Moreover, you will present a bad image to your readers who will be unable to properly understand your message.
Content must be the first priority, and optimization for Google positioning of secondary importance.
4. The accessibility of the document is achieved, amongst other issues, with the correct use of the label "alt" in the declaration of images.
The information on this label is shown when the user browses with the images deactivated or with a reading device that does not accept them (as is the case with reading devices for the blind).
5. The internal links on your website are important, directed towards other pages within the same site. As well as giving greater relevance for the search engines, they help you mark out the route you want the reader to follow.
6. The more related the content of your page is to the central theme of your website, the better; greater relevance will be awarded to you by the search engines.
7. The number of external links to your page is important. This is what is called "link building" and it can be achieved in the following ways:
* Other web creators deem your page relevant and insert a link to it (the most valuable link).
* You carry out a link exchange with other websites. This is valuable, although to a lesser extent than the previous type. The greater the "page rank" of the website linking to you, the better.
Be careful who you link to. If they get banned or penalised by Google you become infected with the penalty and may be left out of search results.
* Register with directories, who may request a reciprocal link or not. The most important ones are Yahoo and Dmoz.
In Yahoo you can pay and speed up the process (about 300 euros) or wait months. In Dmoz you can only wait and hope to have the good luck of being included by them as their inclusion criteria are rigorous.
The popularity of your website within the community of related websites is very important. Try to carve out a reputation for yourself, step by step and consistently, as an expert in the subject matter your website deals with.
The webmasters of related pages will start inserting links to your pages when they consider that you offer valuable content to their readers. This will help you improve your position with Google.
9. The global popularity of your website refers to how many websites link to yours, whether of a similar theme or not.
Something which may help you achieve many links is to consistently publish a blog with quality content. It could be a tool which may help you a lot with your web positioning.
10. The repeated use of "keywords". In Google Dirson reference website for web positioning, they recommend a density of between 5 and 20 per cent.
Repeat your keywords but do it in moderation, your readers will thank you and you won’t run the risk of being penalised.
4. The three facets of Google positioning:
In brief, the work involved in Google positioning can be divided into three facets:
a) Creation of quality content.
b) Optimization of your texts by means of your keywords.
c) Obtain quality external links.
If you work well on the above three points, with patience you will achieve good results in Google and the other search engines.
I hope this "few words" about web positioning will help you to greatly improve the results you achieve from your investment in the Internet.
SEARCH ENGINE MARKETING:
Is your website a needle in a haystack?
There are millions of websites. A company needs traffic from search engines. Visits, with good content and good website design, convert to sales.
The number of websites grows day to day, and there is more competition in all the sectors in Internet. The promotion of the web is fundamental. If a web page is not well positioned in the search results, it is like a needle in a barn, almost impossible to find.
You wanna be on the first page of Google?
95% of Internet users use search engines to find the information they are looking for. Globaly speaking, more than 85% Internet users use Google as their first choice, being followed by Yahoo (6,33%), Baidu (3,34%) and Bing (3,22%). I found these report at NETMARKETSHARE reprots.
Search engines are the fastest and most efficient way to obtain visits.
There are two ways to position ourselves amongst the first results: Adwords (sponsored links) and SEO (natural positioning+organic search):
* You only pay if the user clicks on your advert.
* The greater the quality of the advert, the less it costs you.
* You are assured of quality hits (people who at that precise moment are looking for what you have on offer) ).
* The best result/price ratio for marketing tools.
* They enable the measurement of the marketing campaign in detail and at all times.
* In general, users prefer these results as they are considered to be more precise than those of Adwords.
* The position in the list depends on the ranking assigned to the page by Google.
* You do not pay Google per click.
* More hits are achieved than with Adwords.
The best approach: a strategy that combines both techniques !
Ideally you should plan a strategy that includes both types of tactics: sponsored links are the best option in the short term and natural positioning gives the best results in the medium to long term.
Both Adwords and SEO require the use of certain techniques to obtain good results.
In both types of search engine marketing I can help you to achieve the best results, increasing both the number of hits to your website and the financial return gained therefrom.
If you are a company, a blogger or a webmaster and you need help don't hesitate to contact me: